National campaign to cut household energy use
Energy can be saved daily through simple and easy-to-implement measures in every household. The Ministry of Energy has announced the launch of a national campaign titled "Where do we waste energy?" This campaign will offer advice on reducing consumer bills.
The campaign is based on the idea that, alongside state-level measures to ensure the stability and diversification of energy sources, each household's daily habits play a significant role in energy consumption.
Recent data indicate a more than 10% increase in energy consumption compared to the previous year, which directly impacts costs for the population.
Almost 47% of total energy consumption in the Republic of Moldova occurs in households, highlighting the importance of how energy is utilized at home.
"Through this campaign, the Ministry of Energy aims to debunk myths related to energy consumption and to promote a more conscious and balanced relationship with energy, starting with simple actions from people's everyday lives. Energy efficiency is becoming essential, not as an alternative to public policies, but as a necessary complement. The way we use energy daily—whether in the kitchen, bathroom, or throughout our entire home—matters and can make a long-term difference," said Vitalie Mîța, State Secretary of the Ministry of Energy.
The campaign will launch immediately after the end of the heating season, a time when households have already experienced the financial impact of winter bills. This will help citizens be better informed for the upcoming season.
Marco Buechel, component leader in the GIZ E4M project, emphasizes the importance of a collective effort to reduce and make energy consumption more efficient. He notes that state support is crucial, while citizens need to be oriented toward responsible consumption.
“The Republic of Moldova remains heavily dependent on energy imports, and recent developments have highlighted the vulnerability of households to crises and price fluctuations. Through GIZ, Germany reaffirms its support for Moldovan citizens, investing in measures that enhance energy efficiency and alleviate budget pressures in the long term. It is particularly important that all parties involved unite towards the same goal,” said Marco Buechel, who supports the Ministry of Energy in implementing energy efficiency projects.
The centerpiece of the campaign will be a mini-video series published on YouTube. The series will consist of six episodes released monthly until October 2026. Each episode will feature Nea Valera, played by Valeriu Rașcu, alongside energy efficiency expert Ina Borozan. They will visit households to analyze energy consumption, home conditions, and daily habits that influence bills, specifically highlighting where energy is “wasted” and presenting simple solutions that require minimal investments.
Each episode will clearly demonstrate where energy is “wasted” and suggest straightforward changes that can make a difference—ranging from small adjustments in the home to behavioral changes in daily activities.
"In recent years, winter after winter, I've faced the same questions: How is the bill calculated? Why are prices rising? Where are we wasting energy, and how can we lower our bills? The good news is that there are solutions that can save energy and reduce costs, many of which are rooted in simple actions we can control—from insulating windows to turning off lights when we leave a room. We'll showcase how our daily decisions—whether in the kitchen, bathroom, or with appliances—can make next winter easier," added Valeriu Rașcu.
People interested in analyzing their energy consumption and receiving personalized recommendations can submit a request through the platform of the National Center for Sustainable Energy.
The "Where are we wasting energy?" campaign is being implemented by the Ministry of Energy through the "Energy Efficiency and Renewable Energies for Moldova" (E4M) project, which is carried out by GIZ with the support of the German Government.
